Brazil Interview

By Joshua Hoffine

This is the English translation of my interview with Danilo Corci for the Brazilian website Speculum.

Your work is not well known here in Brazil.  Can you tell us a little about your career, when you became interested in photography, if you are only interested in fine art or if you also shoot other kinds of photography, like journalism or advertising.

I started making my first photographs shortly after graduating from college.  My focus has always been fine art photography, but I have shot many different kinds of work over the years.  As a young photographer I worked for Hallmark Cards, which is based in my hometown of Kansas City. Later, I ran a portrait and wedding photography business out of my home. These days I shoot original album artwork and conceptual portraits for bands and musicians to help support my expensive art habit.

What are your influences?

Horror films, fairy tales, Jungian psychology, and the works of Joseph Campbell.

When did you become interested in Horror?

Horror became the principal subject in my work about five years ago. It happened after reading a poem by Kenneth Patchen.

Come now

my child

if we were planning

to harm you

would we be

lurking here

beside the path

in the very darkest part

of the forest?

Right away, I wanted to create images that felt like this poem.  

On your website you talk about Jung and the power of cliche, and about the reinvention of archetypes. Obviously this goes through the stories you create in your photographs.  How do you choose the stories you want to reinvent through your photographs?

I am interested in creating photographs that employ archetypal imagery to act out universal fears.  These are the subjects I look for. The more common or cliched the fear, the more I want to make an image of it. We can all relate to the idea of a monster hiding under the bed, but we’ve never seen a photograph of it before. Through photography, I want to explore archetypes that we are already familiar with.  I want to drag our psychological monsters out into the light of day and take pictures of them.  

Your work deals with childhood imagination.  Is this kind of terror more powerful than the one we have as adults?  Does playing with childhood nightmares make adults even more frightened?

We can all remember being children, when our fears were still very primal. My photographs remind adults of things they used to be frightened of, but have forgotten about.  Recover the memory, and you recover the fear.

The experience of ‘fright’ is intrinsically related to the level of commitment the viewer has to fearing for the protagonist under threat.  This feeling is a responsive emotion which demonstrates a desire to protect someone from harm.  If the viewer empathizes with the victim then it is likely that the fright will be mutually experienced. These are the basic mechanics of Horror.

Your work deals with universal themes, while at the same time reflecting some kind of North American style. Would it be true to say that America has some peculiar form of Horror locked in the back of the head of the country?

While Horror does explore fundamental and universal questions about human existence, it also deals with the anxieties of a given culture at a specific time.  In Japanese Horror, for instance, there is a preoccupation with ghosts, something relatively rare in contemporary American Horror. This is because Japanese culture is concerned with the spirits of ancestors, and American culture is not. Beginning in the 1960’s, with movies like PSYCHO and NIGHT OF THE LIVING DEAD, I think American Horror has been predominantly concerned with the fear of other people and the threat of social collapse.

I try to style my sets so that they reflect a sense of innocence and nostalgia.  Many of the elements in my sets, such as wallpaper patterns and furniture, come from the 1940’s and 1950’s, which in America represents a period of relative innocence.  It helps me to create a familiar psychological backdrop for the primal drama unfolding.

It is impossible to see your work and not think about literature. Do you have any literary background?

Yes.  I did not go to art school.  I have a degree in English Literature.

Working with disturbing imagery is always a challenge.  Where is the thin line between good taste and provocation?

Horror is underpinned by the desire to experience feelings which relate to taboo agendas and the limits of gratification.  One of the major functions of Horror is to define cultural taboos.  The experience of Horror resides in this confrontation with what is taboo.  For me, what is or isn’t in good taste is never a consideration.

Going a little further, where does Joshua Hoffine’s work go in the future?  More Horror?

For the foreseeable future, yes, more Horror.  Right now I am beginning work on the second half of AFTER DARK, MY SWEET.  When that is complete, I have two follow-up projects called THE GRAND GUIGNOL and THE CULTURE OF FEAR.  These three projects are meant to go together. While AFTER DARK, MY SWEET is about universal childhood fears, THE GRAND GUIGNOL will deal with the more adolescent concerns of sex and death.  And THE CULTURE OF FEAR will deal with real world adult fears, like terrorism and nuclear holocaust.  With this final series I will strip away the buffer of fantasy and metaphor.  

In Brazil, narrative photographers, like Sebastio Salgado, have a mystical element to their work.  How does work like yours penetrate this assumption that narrative photography is for social purposes only?

In America, we are currently living in an Age of Terror.  I am interested in exploring the nature of our fears, and the role they play in our culture.  My work may be repugnant, rather than mystical, but hopefully it has some social merit.  I believe that Life and Death are two sides of the same subject.

 



9 Responses to “Brazil Interview”

  1. Effie Says:

    Very nice interview and very inspiring also!
    Keep up the great job!

    Greetings from Greece,
    Effie.

  2. Kevin Says:

    Your interviews are as good as your photographs! Well done.

  3. Arina Says:

    You just keep amazing me! I’m so happy things are going good for you! Can’t wait for the next set of photos!!! Keep them coming!

  4. James Says:

    That interview is inspiring and also opens up new ideas for many young photographers. I like that poem also. Good work Joshua.

  5. Hollie Says:

    Quite an interesting read, insightful and informative.

    I can’t wait for your next set of shots either, especially the The Grand Guignol series.

    keep up the great work.

  6. Revolusjonært roteloft » Å fotografere monstrene under sengen Says:

    [...] følt, men aldri sett. Det er farlige dyr på loftet. Noe galt har skjedd med mamma mens du sov. Hoffin uttaler i et intervju at det nettopp er disse skrekk-klisjéene han jakter på: We can all relate to the idea of a monster [...]

  7. Laura Says:

    Cielos!
    Eres un tipo genial. Y mostrar tu extraordinaria imaginacion en base a nuestros miedos infantiles, fue lo mejor que pudiste hacer.

    Me ENCANTAS!

    Saludos desde Puebla, Mex.

  8. Meri Says:

    Consigues aterrarme, me encanta…. eres el mejor!!

  9. How to Get Six Pack Fast Says:

    I read your blog for quite a long time and should tell that your articles are always valuable to readers.

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