Sinister Seven Q&A with RUE MORGUE

May 15, 2015

My Sinister Seven Q&A with Rue Morgue Magazine!


We managed to snag photographer JOSHUA HOFFINE fresh from his cinematic debut, the stunning short film BLACK LULLABY, for this week’s Sinister Seven Q&A. Hoffine has been hard at work on INNSMOUTH, a “Lovecraft photograph” inspired by the master’s classic tale The Shadow Over Innsmouth, and starring DOUG JONES and featuring creature design by J. ANTHONY KOSAR.

1. What is the difference between telling a story with a photograph and telling a story with a movie?

The power of a photograph comes from its perceived limitations – it is a fixed moment in time.  This inherent feature of the photograph can be used to great effect for Suspense and Horror.  Unlike a movie, there is no before and there is no after.  There is only the single moment – frozen and unresolvable. And because the image is fixed, and does not fleet across the screen like a movie, the metaphoric aspects of the image can be highlighted as details in the background. This added layer of ‘depth’ engages the viewer in a way that is different than cinema. The photograph becomes more reflective due to its static nature.

2. Tell us about the worst nightmare you’ve ever had.

I once had a terrible nightmare where somebody was hiding in the backseat of my car and slit my throat with a knife. It was the only dream I ever had that made me sit bolt upright in bed with a gasp – just like in the movies.

3. What makes a monster scary?

The absence of humanity, I think. That could be a lack of empathy, or a relish for violence and brutality. Or it can be expressed more symbolically as a non-humanoid monster, or even a distorted human form (like a clown, zombie, or vampire) where obvious humanity has been diminished.

4. What was your inspiration behind making BLACK LULLABY?

BLACK LULLABY was intended to be the climax to my photo series dealing with childhood fears.  The inspiration for the film was simply an earnest desire to see one of my photographs move, while preserving the same ‘look’. It is an exercise in building tension, as much as it is about style. More and more, my new ideas are about moving pictures.

5. What inspired you to pursue a photo project based on Lovecraft’s The Shadow Over Innsmouth?

The project began as a suggestion from the H.P. Lovecraft Film Festival in San Pedro, California. I read the story and loved it. Part of what made it exciting to me visually, was that the story featured a single person being chased through the city streets at night by hordes of monsters. The imagery is similar to I Am Legend, Invasion of the Body Snatchers, or any modern zombie movie, but exists first in this story. I like the potential grandeur of this image, it’s spectacle – but I also like the core idea of being hunted down by an entire society.

6. What is the scariest story you have ever read?

Mabye, The Big Toe in Scary Stories To Tell In The Dark.

7. What’s next for Joshua Hoffine?

Next year I hope to publish a limited edition book of my photographs and then start work on a full-length Horror movie.

Thank you Rue Morgue!

1 Week Left for INNSMOUTH on Kickstarter!

May 10, 2015

Only 1 Week remains to contribute and become a part of our new INNSMOUTH project on Kickstarter!


This project is based on H.P. Lovecraft’s classic story The Shadow Over Innsmouth and stars the great Doug Jones (HELLBOY, PAN’S LABYRINTH)!





The photo will also feature Special Creature Effects by FACE/OFF Champion J. Anthony Kosar!


Earn amazing rewards like signed prints, unique prop collectibles, and original masks and maquettes!





With your help, this will be my biggest photo ever!  Can’t afford to contribute?  You can still help by telling everyone your know.  Every gesture, no matter how small, is deeply appreciated!  This photo is going to be great!


April 22, 2015



My new Horror photo called INNSMOUTH is based on H.P. Lovecraft’s story Shadow Over Innsmouth. This image will feature the human victim of the story being pursued and surrounded by a terrifying mob of amphibious people called The Deep Ones, as he tries to escape from the decrepit seaside town of INNSMOUTH.

TV’s FACE/OFF Champion J. Anthony Kosar is creating all of the monster effects, and the human role is going to be played by famous actor Doug Jones, who is Abe Sapien in the HELLBOY movies, as well as The Faun and The Pale Man in PAN’S LABYRINTH (among many others)!


I discovered Lovecraft a few years ago when Famous Monsters of Filmland Magazine commissioned me to shoot a project based on Lovecraft’s story Pickman’s Model. I’ve since become smitten with his writings. He deserves his title as the inventor of modern Horror. Part of what makes him intriguing is the long-standing tradition of other artists contributing to his ‘mythos’. ‘Mythos’ refers to the way his stories are all loosely connected and exist in the same world. Other writers, beginning in his own lifetime, began writing homage stories that incorporated and expanded his mythos, making it even grander. This tradition includes contemporary writers like Neil Gaiman and Stephen King. This year marks the 125th anniversary of his birth, so I thought this would be a wonderful time to do another Lovecraft project.


In the 1931 story Shadow Over Innsmouth, the human victim is being chased through the streets by an entire city full of monsters out to get him. The imagery is similar to Invasion of The Body Snatchers, I Am Legend, or any modern zombie movie, but exists first in Shadow Over Innsmouth. As with our zombie project LAST STAND, I am excited INNSMOUTH will be populated by a horde of monsters, not just one!

I’m trying to find every secret Lovecraft fan on the planet. If you could, please help by sharing info about this project with your friends on Facebook, Twitter, or any other place else you can think of!

Thank you my friends! Hail Cthulhu!

INNSMOUTH on Kickstarter!

April 15, 2015

I just launched a Kickstarter campaign for my next ambitious photo project!  This image will be based on H.P. Lovecraft’s story Shadow Over Innsmouth and stars the great Doug Jones (Hellboy, Pan’s Labyrinth, Silver Surfer) as well as movie-worthy creature effects by FACE/OFF Champion J. Anthony Kosar!



This is my most ambitious project to date and we have thrown together an amazing array of rewards that include signed prints, unique collectibles, and original masks!  Check it out and tell all your friends!

Panic Fest, Kansas City Jan. 30 – Feb. 1

January 27, 2015

My short film BLACK LULLABY will be playing this weekend at Panic Fest in Kansas City!

It will be part of the Best Shorts of 2014 on Sunday at 3:45 pm at Screenland Armour.

Thanks to Tim KC Canton for including me!  Hope to see you there!

Want to see BLACK LULLABY but can’t make it?  You can watch it online on my ProVimeo site!




Belgium Exhibit

January 27, 2015

A large exhibit of my photographs will be on display this weekend as part of the Horror Festival in Brussels, Belgium at the De Warande!

The show runs from Jan. 29 – Feb. 2

Thank you to Annelies Nagels for including me!



November 28, 2014

My short film BLACK LULLABY is being released online for Black Friday!  Anyone, anywhere can now watch it on my new ProVimeo site – – where you can ‘rent’ a viewing or even download a copy to own.  Check it out and tell your friends!





Scream Magazine UK

November 27, 2014

There is a nice article about my work in this month’s issue of Scream Magazine, the UK’s number one Horror magazine!





MALEFICIUM Dark Art Exhibition 4

November 13, 2014

My short film BLACK LULLABY will be screening Saturday night at the opening of the 4th Annual MALEFICIUM Dark Art Exhibit at the Kosart Gallery in Chicago.

This fantastic art show is curated by FACE/OFF champion and frequent collaborator J. Anthony Kosar – who created the incredible Boogeyman for my film!


Horrible Imaginings Film Festival, San Diego Oct. 10-12

October 9, 2014

My short film BLACK LULLABY will be screening at the Horrible Imaginings Film Festival in San Diego this coming Saturday night!


This is a great festival – check it out if you can!